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High Level Use Cases
A web site designed for a single event. Generally a larger / more complex event where it makes sense to build a whole website around it -- e.g. conference. Typically, this would mean complex data gathering needs at registration, creating user accounts on the site to enable content entry or other non-registration features.
Note: specifically mentioning larger / more complex, as typically smaller events will be a single blog / landing page where the Eventbrite javascript / iframes are a good fit.
A single organization that organizes multiple events throughout the year, or an organization with sub components who do events -- e.g. chapters, interest groups, different regions, etc. The fact that multiple events are being organized means there is overhead in re-inviting and re-gathering information each time, that can be saved / stored with user accounts, or even support functions like one-click "I'm attending" (for free events).
Examples:
- The Bootup Entrepreneurial Society - did 43 events in 2009, all through Eventbrite
- Social Media Club - multi region, multi chapter group site, where each chapter does its own events
Sites where events are "content" in some way. The site is organized on a regional or topic basis, where related events are included because they are relevant content.
For regions, anything that happens in that city might be of interest. For topics, anything on that topic happening anywhere might be of interest. Could be a potential model for referral fees.