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January 2020

Tech

Rauchg: 2019 in review

Article

  • Some interesting thoughts about JAMstack, how web apps are transforming
  • "The flakiness of your integration tests is a lower bound for the flakiness of your user experience."
  • "Settings are for successful products. For MVP, just get the defaults right."

Web security specifications you should know about

Article

Life

Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing

Article

  • People try new things out because it connects with them emotionally rather than functionally
  • "When you have PZF, the product resonates with users not because it’s better, but because it feels extremely culturally relevant at that particular moment in time for a particular group of people"
  • "The death of most startups is indifference"
    • "Most companies fail to launch because no one cares: not users, not employees, not investors, and certainly not the media"
  • How to spot PZF:
    • "Nerd heat": the best are working on it or excited by it
    • "Despite test": people are using it despite (it sucks | its not as good | its frustrating)
    • "T-shirt test": people with no connection are shilling it
    • "Eyebrow test": idea is misunderstood or controversial
  • Zeitgeist tends to be generational, reactionary, and usually towards a villian
    • Note how this plays with building fame through what adults hate vs. kids like
    • Be polarizing!

“Need More Time” or Lack of Product-Market Fit?

Article

  • How do you know if you just need more time to wait for a bigger market / more willing market or if you just don't have product/market fit?
  • Don't get stuck in the "innovation-friend zone"
    • Get real deals, not exploratory ones that dry up or are just leading you
  • Customers want it, but can't buy
    • Focus on product marketing, cultivate leads rather than focusing on lead generation
  • Your biggest competitor is probably the status quo
    • Educate customers on the problem, not the solution
    • Why should they care or be worried about it? How do you solve it?
  • Pricing
    • "No matter what, matching existing prices [of comparables] automatically underprices your product from the get-go"
    • Convince, then discuss pricing
  • Sales partners
    • "Pre-chasm companies have to create a pull-based market — not a push based one — before they can truly engage the benefits of such partners"

Digital Ocean: Culture

Video

  • Distinct cultures from bunch.ai (pick one, max 2):
    • Adaptability
    • Principles
    • Results-oriented
    • Detail-oriented
    • Customer-oriented
    • Collaboration